Gen Alpha may be very young, but it is emerging as the most influential, shaping both sociocultural landscape and family lifestyle choices.
Gen Alpha is the term used for children born in the early to mid-2010s with the list of their generation yet to be born, in 2014. The term Gen Alpha, like the most other generational labels, is the result of a research agency’s surveys.
More than 2.8Millions are born every week, when they have all born in 2024, they will number more than two billion, thus creating the largest generation in the history of world.
With the top three countries of birth including India, China and Indonesia, the large chunk will live in Asia.
While brands, technologies, music and movies have been border less for some time, for Alphas, their social media contacts, video game competitors, news feed, playlists are truly global.
In the world of Tick Tok, K – Pop, We Chat the popular culture shaping today’s children is likely to flow from East to West as the other way round.
80% of the parents of Alphas feel that their consumption decisions were made more environmentally conscious by their children.
While Gen X still prefer to write and listen, the Alphas always look for voice than write. That’s why Alphas prefer to buy a product worn by an influence / You Tube Star.
The meta verse gaming is emerging as a huge influence, and 81% of the children under 12 influenced purchase decisions, accounting for around $500 billion in spending. This clearly indicates the clout this generation holds over a family’s purchasing options.
The Alphas are natural screenagers. However, information is overloaded to these kids. They also mature fast. But having said that the Alphas is still being seen as a hopeful generation.
The parents may have challenges in accepting their pace and speed.
However I strongly feel that this Alphas are all right….
